Spring Essentials for Men: Style, Gear & Celebrations Done Right

Spring has officially sprung—and that means it’s time to level up everything from your gear and grooming to how you eat, drink, and celebrate. Whether you're hitting the trails, firing up the Xbox, or raising a glass with friends, this is your guide to doing spring the right way—with style, purpose, and just a little horsepower.

Honda Rubicon ATV – Built for Work and Play

Got a cottage to reopen or a trail to conquer? Enter the Honda Rubicon—an ATV that doesn’t flinch at mud, steep hills, or hauling heavy loads. This beast is high off the ground, rugged, and versatile enough for both first-time riders and seasoned pros. Newbies will appreciate the automatic mode, while experienced riders can shift into manual for full control. With both 2WD and 4WD options and independent suspension for a smooth ride, the Rubicon is your all-season, all-adventure companion. Explore more: ATV.Honda.ca

WD_BLACK C50 – The Upgrade Your Xbox Deserves

Gamers, don’t let limited storage ruin your play. The WD_BLACK C50 Storage Expansion Card adds up to 2 terabytes of lightning-fast NVMe SSD storage to your Xbox. Built with Xbox Velocity Architecture, it delivers the same speed and low-latency performance as your console’s internal drive. Quick Resume lets you jump between games in a flash—perfect for marathon weekends or late-night showdowns. Level up your setup: WDBlack.com

Mucho Burrito – Cinco de Mayo Done Right

Starting May 5th, Mucho Burrito is throwing down with 5 days of $5 deals—we’re talking burritos, quesadillas, nachos, and their all-new Mercado fries, tossed in ancho chili seasoning and topped with queso or fresca. Everything’s made in-house, from hand-marinated grilled chicken to fire-roasted salsas. It’s the perfect excuse to gather the crew and go MUCHO this Cinco de Mayo. Find your nearest fiesta: MuchoBurrito.com

J.P. Wiser’s – Raise a Glass to Playoff Season

Hockey’s heating up—and with six Canadian teams in the playoffs, it’s time to stock the bar. J.P. Wiser’s, the Official Whisky of the NHL, just dropped a limited-edition Stanley Cup bottle perfect for game nights. Proudly Canadian for 165 years, Wiser’s is made for moments like these—shared with your team, your pals, and your signature celebration style. Celebrate wisely: JPWisers.ca

The Glenlivet – Bold Whisky, No Pretense

Looking to upgrade your sipping game? The Glenlivet is redefining whisky for the modern man—no snobbery, just seriously good flavour. Whether you go for the iconic 12 Year Old, the deep and complex 21, or Canada’s newest and oldest expression—the Glenlivet 40 Year Old, finished in sherry casks—there’s a bottle for every taste and every kind of night. Shop and sip responsibly: TheGlenlivet.com